Rachel Pelta

Welcome

If you’re looking for Rachel Pelta, the writer, you’re in the right place.

About Me

I’m a Writer

For as long as I can remember, I’ve loved creating stories. It’s just a part of me. But sometimes life happens, and I ended up with a Master’s in Criminal Justice, helping ex-offenders find jobs. After burning out (it happens a lot), I went back to my first love. I started as a freelancer, scraping up gigs but mostly working for content mills.

Turns out freelance life isn’t for me, so I took what I learned at those mills, combined it with my social service experience, and parlayed that into a full-time writing career.

MY Work

Content Writing

I have deep experience in B2C and B2B content: blog posts, solution pages, product descriptions, and more.

Ask These 10 Questions to Find Out if Your Hybrid Workplace Could Be Toxic | Fast Company

8 Ways to Discover Which Jobs Exactly Match Your Skills | Fast Company

What Is a Panel Interview and How to Succeed in One | Forage

We Asked ChatGPT to Write Cover Letters. Here’s What It Got Right and Wrong | Forage

How to Follow Up on a Job Interview in 2025 (With Example) | Forage

Should You Use LinkedIn Easy Apply? | Forage

FlexJobs Author Archive

B2B Samples? Let’s Talk!

Content Strategy

I use data-backed strategy to inform my content efforts and support client goals.

B2B Saas Client

What Seems Down Is Up

A B2B Saas client wanted help with their blog. After publishing this post, impressions went up quickly, but clicks were relatively low. After algorithm updates, impressions dropped, but the clicks stayed steady. With a consistent internal linking strategy and additional supporting content, impressions recovered, and clicks increased.

Law Firm

Better Content, Better Leads

A law firm was rebranding and wanted help with their content. After cleaning up technical issues, content product began. There’s a site-wide drop in impressions after an algorithm update. However, clicks increased, and the client reported that lead quality significantly improved.

Chiropractor

Turning Nothing Into Something

A chiropractor wanted to attract new patients to the site. Using a data-backed strategy, I created a content plan to increase visibility and conversions.

Wellness Clinic

Keeping Them Busy

A wellness clinic felt they were falling behind in their niche despite having the most experience. After a site migration and identifying an issue with their booking link, scheduled appointments increased. Coupled with a steady output of new content and refreshes, the client reports they’ve never been busier.